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CCTV, Guizhou advance cooperation at national brand forum

chinadaily.com.cn| Updated: 2020-08-24 Print

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Representatives from famous Chinese companies attended the forum to offer suggestions on brand development. [Photo/ddcpc.cn]

The "Brand Strengthen a Nation" forum co-hosted by China Central Television (CCTV) and the Guizhou government was held on Aug 22 in Maotai, Southwest China's Guizhou province.

The Brand Strengthen a Nation project was launched in August 2019 by CCTV, government departments and well-known national-level companies to boost brand development through media publicity. At present, the project includes more than 40 exciting brands.

Representatives from famous companies such as Kweichow Moutai Group, Hangzhou Wahaha Group, Geely Group and Huawei attended the forum to share opinions on the domestic economic cycle and brand construction and development.

The forum fully utilizes CCTV's media resources and marketing methods to promote consumption and poverty alleviation.

Through these efforts, Guizhou will be able to shake off poverty, promote rural industrial development and create a brand of locally produced, ecologically-friendly agricultural products.

During the forum, CCTV and Guizhou signed a strategic cooperation framework agreement to further poverty alleviation through consumption.

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