- MEDIA CENTER
The spirit industry has an industrial chain covering the primary, secondary and tertiary industries in Southwest China's Guizhou province, where it is a pillar of the local economy.
Sorghum is the primary raw material for producing local spirits and determines the quality and quantity of alcohol output. Currently, the large-scale spirit companies in Zunyi city have their own contracted sorghum planting areas.
For Kweichow Moutai Group, the purchasing price of organic sorghum has increased from 4 yuan ($0.58) per kilogram in 2010 to 9.2 yuan per kg in 2019.
This year, the output volume of organic sorghum in Zunyi's Renhuai city is estimated to reach over 300 kg per mu (1 mu=0.06 hectares), and the total output volume will exceed 78,000 metric tons with a value of 717 million yuan, benefiting 47,300 households involved in the agriculture business.
Statistics show that this year, the planting area of standard sorghum for spirit making is 1.41 million mu in Guizhou, accounting for 68.4 percent of the total sorghum planting area – 7.5 percentage points higher than in 2019.
Despite the impact of the novel coronavirus epidemic, Guizhou's liquor industry still achieved growth this year. During the first half of 2020, spirit companies above the designated scale (with an annual sales revenue surpassing 20 million yuan) achieved 56.91 billion yuan in added value, a year-on-year increase of 7.3 percent.
Renhuai's Maotai town is known for its spirit industry and has become a hot tourist destination. The spirit-making workshop in Maotai is listed as a national industrial heritage site.
In 2019, over 12.24 million tourists visited Renhuai, contributing tourism revenue of 16.08 billion yuan, which is over 3,000 times the amount in 1996.