Guizhou promotes culture and tourism at 19th ICIF

The Guizhou pavilion at ICIF covers a total area of 1,287 square meters and showcases the province's culture and tourism products. [Photo/colorful Guizhou network]

The 19th China (Shenzhen) International Cultural Industries Fair (ICIF) opened with much fanfare in Shenzhen, South China's Guangdong province, on June 7, with the Guizhou pavilion among the highlights.

With over 50 cultural and tourism enterprises showcasing their unique products, the pavilion presented the beauty of Guizhou and demonstrated the province's determination to become a world-class tourist destination.

The pavilion covered an area of 1,287 square meters and featured a design centered on the concept of bridges.

It also used panoramic technology to simulate offline exhibition scenes and displayed them via an online platform.

Guizhou pavilion's exhibition areas featured products such as batik, Miao embroidery, silver jewelry, outdoor equipment, excellent local cuisine, and more. Selected representatives from each city and prefecture in Guizhou displayed the colorful cultural diversity of the province.

At ICIF, Guizhou released preferential tourism policies for visitors and enterprises, aiming to invite people from all over the country to visit the province for a summer vacation.

Since 2004, the ICIF has been successfully held on 19 occasions to emerge as one of the most important cultural events in China.

Guizhou has frequently participated in the fair, showcasing its latest cultural creations, tourism products, and intangible cultural heritage items and traditional crafts.