Promotional campaign showcases colorful Guizhou in Canada

Guizhou's traditional ethnic culture is showcased during the promotional campaign. [Photo provided to chinadaily.com.cn]

The "Colorful Guizhou" culture and tourism promotional campaign was held at the Vancouver Art Gallery in Vancouver, Canada, on Aug 25 local time.

Southwest China's Guizhou province possesses countless cultural treasures and natural wonders, including one World Cultural Heritage site, four World Natural Heritage sites, and numerous intangible cultural heritage items.

Guizhou is home to rich red and ethnic cultures, as well as to the Yangming and Tunpu cultures. It has also created a vibrant sports culture and a unique culinary culture. It is currently utilizing its resources to become a world-class tourist destination.

Guests admire Shuicheng peasant paintings. [Photo provided to chinadaily.com.cn]

In recent years, exchanges and cooperation between Guizhou and Canada have been expanding, with Guiyang and Burnaby becoming sister cities and jointly hosting a number of international ecological and humanistic art exhibitions.

During the promotional campaign, the Guizhou Academy of Painting (Guizhou Art Museum) and the Asian Pavilion of the Art Gallery of Greater Victoria signed a memorandum of cooperation to host exhibitions of Guizhou's intangible cultural heritage items and Shuicheng peasant paintings.

The Vancouver Art Gallery is one of the largest art galleries in western Canada, located in downtown Vancouver. In addition to its rich collection, the building itself is a historic cultural landmark. As an important cultural exchange platform, the gallery has hosted several internationally renowned art exhibitions.

At the promotional campaign, an interactive experience area was set up in the outdoor area, where guests and visitors tried their hands at drawing peasant paintings, tasting Guizhou's specialty foods, and enjoying cultural performances and tea ceremonies.

The Vancouver Art Gallery is one of the largest art galleries in western Canada. [Photo provided to chinadaily.com.cn]

Various Guizhou intangible cultural items, such as Miao wax dyeing, embroidery, and headdresses, were showcased during the campaign. The colorful and lively Shuicheng peasant paintings, full of life and energy, attracted much attention and sparked discussions.

Zhou Zhihua, cultural consul of the Chinese Consulate General in Vancouver, stated that in recent years, Guizhou has shared its abundant resources and excellent culture with the world, increasing global interest in the province. He encourages everyone to travel to Guizhou, as the province is a must-visit tourist destination.