Physically challenged man is virtual superman in e-commerce

Zhang Rongfei's employees process online sales orders. [Photo by the media center of Huichuan district in Guizhou/Provided to chinadaily.com.cn]

After two years' of development, Zhang settled his company in Gaoping Industrial Park in Huichuan with a benefit investment policy from the government. He carried out online and entity shops' marketing in the meantime. He now sells local specialized products on online shopping platforms, such as JD and Taobao. Nevertheless, he also organized employees to learn livestreaming skills to promote sales of cosmetics via TikTok.

"Now, sales are good. Some products are in great demand, sometimes in short supply, especially the pickled vegetables, the mutton rice noodles, the spicy potato chips," Zhang, the company's general manager, said.

It's worth mentioning that as soon as the company learned of the large demand for broadleaf holly leaf through analysis of the sales data of national primary agricultural products, it purchased great amounts of broadleaf holly leaves from villagers, which earned about over 70,000 yuan ($10,000) for them, Zhang said.

At present, the company has a total of three food processing plants, and does business with three good express companies. Meanwhile, two new brands will be launched.