'Fairies' of Dong ethnic group conjure big sales through streaming

The girls, dressed up in Dong costumes, interact with online consumers during a livestream.[Photo by Na Zhikui/For China Daily]

The girls, popularly known as the "Seven Fairies of the Dong Ethnic Group", shared their videos on the Douyin video app, attracting more than 54 thousand followers. They once sold all the fish fed in rice paddy fields after posting a video of rice field fishing, and moved several hundred kilograms of fragrant glutinous rice via livestreaming.